Finding the perfect pair of jeans shouldn’t be frustrating. That’s why we set out to create denim that will fit flawlessly right out of the box – whether you’re petite, tall, or anywhere in between.

After realizing that the standard women's sizing system doesn’t work for most women, we spent a year and a half gathering data, analyzing height-to-inseam ratios, creating samples, and conducting fitting sessions with a wide range of heights. In the end, we developed a more realistic and well-fitting sizing system that provides a total of 78 size options per item.

To support this wide range of sizing, we also invented our own small-batch production system, sewing and washing each pair in our LA factory. With this novel and sustainable approach, we aim to provide a shopping experience that saves time and eliminates the frustrations that come from awkward lengths, odd fits, and false expectations. At elims, we believe that denim shopping should make you smile.

Driven by the belief that every woman deserves to feel confident in her clothing, we take great pride in crafting functional, comfortable, and timeless pieces that will last. Each of our durable, washable styles is designed with real-life in mind – iron-free, low-maintenance, high-quality pieces for everyday wear, proven to retain their shape through extensive wear testing. Our small team based in Los Angeles meticulously custom-finishes each pair of pants as they’re ordered, making us the opposite of fast fashion. We’re craft fashion.